Service / 02 — Social Media

Social media that actually moves the needle.

Most "social media management" is recycled stock photos and engagement-bait captions nobody reads. I build feeds people stop on, from your real space, your real customers, and a strategy that actually maps to your business.

01 — The Problem

Posting more isn't the answer. Posting better is.

→ Vanity, Not Velocity

Likes don't pay rent. Most accounts grow followers who'll never walk in the door. I build audiences that buy.

→ The Content Treadmill

Scrambling for a post on a Tuesday at 11pm. I replace the scramble with a calendar that works two weeks ahead.

→ Generic Doesn't Stand Out

Templated quote cards and stock motion graphics blend in with the rest of the feed. Your business is unique, the content should be too.

02 — What I Do

A real person, not a content factory.

01

Strategy

Audience, voice, content pillars. A doc that gives the whole feed direction, not just a vibe.

02

Content Capture

Once-a-month half-day shoot at your location to bank weeks of original photo and video. No stock, no filler.

03

Reels & TikTok

Vertical, on-trend, but actually about your business. Edited, captioned, scheduled.

04

Calendar & Posting

A monthly calendar approved before anything goes live. I post for you, or you post and I deliver assets.

05

Community

Replies, DMs, comments, handled in your voice. Real conversations, not autoresponders.

06

Reporting

A short monthly report. What hit, what flopped, what I'll change. No vanity dashboards.

03 — The Plan

Three steps to a feed that earns.

01

Audit & strategy

I look at what's working, what's not, what your audience actually responds to, then write a 90-day plan.

02

Capture & build

A monthly content shoot, a calendar two weeks ahead, captions that sound like a person.

03

Post, learn, adjust

I ship, I measure, I change what isn't working. You get more of what is.

05 — Packages

Three ways to work together.

Tier 01

Done by you

For business owners who can shoot and post, but want a real strategy and the right playbook.

  • Strategy session — audience, voice, content pillars
  • 90-day content calendar template
  • Caption frameworks & hooks library
  • Hashtag & tagging strategy
  • One month of coaching check-ins

Tier 03

Done for you

For businesses who want social fully handled, from strategy to the last DM reply.

  • Everything in “Done with you”
  • Posting handled across all platforms
  • Community management — DMs, replies, comments
  • Monthly performance report
  • Quarterly strategy review
  • Direct line for fast turnaround

06 — FAQ

Common questions.

Which platforms do you cover?

Instagram, TikTok, Facebook, and Google Business profile by default. LinkedIn or YouTube as add-ons. I pick the platforms your customers actually use, not all five for the sake of it.

Do I have to be on camera?

No, but it helps. Owner-on-camera content out-performs faceless content roughly 3:1 for local businesses. I'll coach you, give you a rough script, and shoot in short blocks.

How long until we see results?

Engagement usually shifts in the first 30 days. Real audience growth and lead flow takes about 90 days of consistent output.

Can you just do reels and not full management?

Yes. Reels-only packages exist as a content service, I shoot a batch each month, you post on your own. Best for businesses who already have a strong content habit.

Do I keep my content if we stop working together?

Yes. All content is yours, full rights. You walk away with everything I shot for you.

07 — Ready?

Let's build a feed people actually stop on.

Book a 30-minute call

No pressure. No pitch deck. Just a conversation.