Index / Work

The work.

Three deep-dives. An apartment community I rebuilt end-to-end, a brand I grew from zero to 100K, and a service business where I broke a hiring bottleneck wide open.

Case Study / 01

The Landon Apartments — leasing system rebuild.

Came in with a leasing site that wasn't converting and no real way to tell which channel was driving tours. I rebuilt the website end-to-end, wired up a CRM with CallRail attribution, then launched Meta and Google ads to fill the leasing pipeline.

  • Full website rebuild — before / after, top to bottom.
  • CRM set up with form & call attribution baked in.
  • CallRail dynamic number insertion — source-level call tracking.
  • Meta lead-form ads — targeted, creative-tested.
  • Google Search ads — intent-based, geo-tight.

Ad proof

Meta Ads Manager — Landon cost per result $3.82
Google Ads — Landon cost per conversion $31.01

Meta CPL

$3.82

Google CPL

$31.01

Website

Rebuilt

Attribution

CallRail

Case Study / 02

God's Work Clothing — 0 to 100K, all organic.

Built and ran the entire content engine: brand direction, creative, posting cadence, and relentless iteration. Instagram went from zero to 100K followers; the TikTok mirror hit 88K. The biggest single window was a $40K day on the back of one organic post.

  • Brand direction — visual system, apparel, packaging, mockups.
  • Daily content production — photo, video, copy.
  • Instagram strategy — 0 → 100K followers from scratch.
  • TikTok strategy — 88K followers, mirrored content engine.
  • One organic post drove $40K in revenue in 24 hours.
God's Work Clothing — Matthew 7:7 tee

Instagram

100K+

TikTok

88K+

Top 24 hours

$40K

Channel mix

100% organic

Case Study / 03

Valley Tree Care — recruiting bottleneck, broken.

The biggest constraint on the business wasn't sales, it was hiring tree climbers fast enough. I built recruiting Meta ad funnels for the climber role first; they hit a $3.56 CPL and the inbox stopped being empty. We expanded to five open positions across the company and the recruiting pipeline went from a constant fire to a system.

  • Meta lead-form ads for tree climbers — $3.56 per applicant.
  • Expanded to five different position campaigns.
  • 1,452 total applicants at a $4.17 average CPL.
  • Built the recruiting funnel into a repeatable, named system.
  • Took ownership of the recruiting department workflow.
Valley Tree Care — job site

Ad proof

Valley Tree Care — Meta Ads, 5 campaigns, 1,452 leads at $4.17 average CPL

Climber CPL

$3.56

Total applicants

1,452

Avg CPL

$4.17

Roles running

5

Ready?

Want to be the next one?

Book a 30-minute call →

No pressure. No pitch deck. Just a conversation.