Free guides
Free guides for business owners.
Step-by-step checklists for getting found on Google and in AI search, and for setting up Facebook ads that bring in leads and hires. Each one is what to do and how to check it yourself. No email needed.
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Website setup
Get your website on Google
What your website needs so Google can find it, rank it and send you customers, and how to check each item yourself.
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Website redesign
Redesign without losing Google
What to do before, on and after launch day so a new website keeps the customers Google already sends you.
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AI search
AI visibility checklist
What to look for on your website so ChatGPT and Google's AI can find your business and mention it.
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Search Console
Find your real SEO number
How to see the Google clicks from people who found you without knowing your name, in Search Console.
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Facebook lead ads
Facebook lead form ads
The Facebook lead form settings that keep leads cheap, and where to find each one in Meta Ads Manager.
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Hiring with Facebook ads
Hire with Facebook ads
How to set up your ad account to hire for hard-to-fill jobs, from the campaign to the application form.
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