Free guide / Hiring with Facebook ads

How to hire with Facebook job ads.

For jobs that are hard to fill, Facebook can bring in good applicants for cheap. Job boards mostly reach people who are already job hunting. On Facebook you reach people who are good at the work and aren't looking, and you control how many applications come in. Here's how to set up Facebook recruiting ads in your ad account.

The campaignSet up the job ad campaign

The campaign's goal is Leads, with an instant form. Where: In Ads Manager, create the campaign with the Leads objective and set the ad set's Conversion location to Instant forms. Applying takes a minute inside Facebook, and you get their name and number the same day.
The Employment special ad category is on. Where: When you create the campaign, under Special ad categories, choose Employment. Meta requires it for job ads. It limits some targeting, like age and gender, and that's fine.
Each hard-to-fill role has its own ad and form. How to check: One role per ad, so you know what each applicant costs and can turn one role up or down without touching the others.

The formAsk what decides a callback

The form asks the few things that decide whether you'd call them. How to check: A few short multiple-choice questions about what the job truly needs, like a license, experience or the schedule, so you can sort applicants at a glance. Each extra question is one more reason to stop, so keep only the ones you'd act on.

Who sees itReach the people who aren't looking

The ad reaches people near the job, not only job seekers. How to check: Set the location around where the work is. Meta sets a minimum radius for job ads. You want to reach people who already do this kind of work and aren't scrolling job boards.
The ad shows the real job. How to check: Real photos or video of the work and the crew, and the first line says the role and where it is.

The flowControl your applicant flow

Applicants get a call back fast. How to check: Someone owns the new applicants and calls them the same day they apply.
You set the budget by how many applicants you can handle. How to check: Raise the budget when you need more people, lower it or pause it when you have enough. That's the control a job board doesn't give you.

FAQFacebook job ads

How do I post a job on Facebook as an ad?

Create a campaign in Meta Ads Manager with the Leads objective and an instant form, and choose the Employment special ad category. Give each role its own ad and form. Applying takes a minute inside Facebook, and you get their name and number the same day.

Do Facebook job ads need a special ad category?

Yes. Meta requires the Employment special ad category for job ads. It limits some targeting, like age and gender, and Meta sets a minimum radius around the job's location.

How much do Facebook recruiting ads cost?

It depends on the role and the area. One client ran this kind of setup for five roles and got 1,452 applicants at $4.17 each on average. You control the total: raise the budget when you need more people, lower it or pause it when you have enough.

How many questions should the application form ask?

Only the few that decide whether you'd call them back, like a license, experience or the schedule, as short multiple-choice questions. Each extra question is one more reason to stop.

Rather hand it off?

I set these up for businesses.

If you'd rather I build and run it for you, book a call and tell me what you're working on.

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