How to Get Your Website on Google: Free SEO Checklist

Part 1Let Google find and index your site

Google Search Console is set up for your website. How to check: Open Google Search Console. If your site is listed and the Performance report shows numbers, you're set. If not, add your site and verify it. Google walks you through it.
Your sitemap is submitted. How to check: In Search Console, open Sitemaps. Your sitemap should be listed with the status Success. Most website builders make one for you, usually at yoursite.com/sitemap.xml.
The pages you care about are on Google. How to check: Paste a page's address into the search bar at the top of Search Console. "URL is on Google" means it can show up. If it isn't, click Request indexing.

Part 2Give every customer search a page

Each service you sell has its own page. How to check: Write down every service you'd want a customer to find you for. Each one should have its own page with its own address, not a line on one Services page. That's how your site ends up being the one targeting those customers.
Each page says what you do and where you do it, near the top. How to check: Open the page on your phone. Can you tell what the service is and which area you serve without scrolling?
Each page's title names the service, and your area if you serve one. How to check: Search Google for site:yoursite.com. The blue headline on each result is that page's title. If it only says Home or your business name, Google has to guess what the page is for.
Each page answers the questions customers ask before they call. How to check: How much does it cost? How fast can you do it? Can you handle my job? If the page doesn't answer them, add them. The AI visibility checklist shows how to find the exact questions your customers ask.

Part 3Make it easy to trust you

Your business name, phone and area are written the same way everywhere. How to check: Compare your website, your Google Business Profile and any directory listing. Same name, same phone number, same area.
Your site works on a phone. How to check: Open it on your phone. Pages load fast, you can read the text without zooming, and tapping your phone number starts a call.

Part 4Know where to look in Search Console

You watch impressions first, then clicks. How to check: In Search Console, open Performance and turn on both Total impressions and Total clicks. Impressions (how often Google showed your site) move first. Clicks follow later. Most people only watch clicks and quit before the clicks show up.

FAQGetting your website on Google

How do I get my website on Google?

Set up Google Search Console, submit your sitemap, and check that the pages you care about say "URL is on Google". If one doesn't, click Request indexing. Then give each service its own page, so Google knows what to show it for.

Is Google Search Console free?

Yes. Google Search Console is free. You sign in with your Google account and verify that the website is yours. Google walks you through it.

Does every service need its own page?

If you want to be found for it, yes. A page about one service, with what you do and where you do it near the top, gives Google something clear to show for that search. One Services page with a line for each can't do that.

How long does SEO take to work?

It depends on the site and the competition, so nobody can promise a date. Impressions move first, then clicks. On one client's site, impressions went up about 50% in the first month and clicks nearly tripled by month three. That's one site, not a promise.

Get your website on Google so it can send you customers.