AI Search Optimization Checklist: How to Rank in ChatGPT

Step 1See if ChatGPT mentions you

ChatGPT can find your business by name. How to check: Ask ChatGPT about your business name and your town. Does it find you? Is what it says right?
You show up when someone asks for what you sell. How to check: Ask it the way a customer would: "Who should I call for [your service] in [your area]?" Then ask Google's AI Mode the same thing. Are you one of the businesses it names?

Step 2The basics AI needs from your site

Your site says what you do, in plain words. How to check: Read the first lines of your home page out loud. Someone who's never heard of you should know what you do in one sentence.
Your site says where you do it. How to check: Your city or service area is written on the home page and on every service page, as words on the page, not only inside a picture.
Your name, phone and area match everywhere. How to check: Your website, your Google Business Profile and any other listing show the same business name, phone number and area.

Step 3Answer what your customers ask

You know the questions your customers are asking. How to check: Open Google, switch to AI Mode and search the service you sell. Look right under the answer: those follow-up questions are what your customers ask. Write them down. Do it for each service.
The big ones are answered: how much it costs, how fast, and whether you can handle their job. How to check: Find the answer to each on your service page. If you'd have to explain it on the phone, it belongs on the page.
Each question is its own heading on your service page. How to check: The question itself is a heading (the bigger text), not a sentence buried in a paragraph.
The answer sits right under it, in plain words. How to check: Read only the first sentence under each question. Does it answer it? The details can come after.
No keyword stuffing. How to check: Read the page out loud. If a phrase keeps repeating in a way nobody talks, cut it. Write it the way you'd say it to a customer.

FAQChatGPT and AI search

Can ChatGPT find my business?

Ask it. Type your business name and your town into ChatGPT and see what it says, and whether it's right. Then ask the way a customer would, for your service in your area, and see if you're one of the businesses it names.

How do I get my business mentioned by ChatGPT?

Make your website easy to understand. Say what you do and where you do it, in plain words, with the same name, phone and area everywhere. Then answer the questions your customers ask, each one as its own heading with the answer right under it. AI answers lean on websites that answer the question clearly.

Is AI search optimization different from SEO?

It's built on the same basics. A clear site that says what you do and where, with real answers to your customers' questions, helps on Google and in AI answers. What changes is where you check: ask ChatGPT and Google's AI Mode directly, not only your rankings.

Does keyword stuffing help with AI?

No. Write the page the way you'd say it to a customer. If a phrase keeps repeating in a way nobody talks, cut it.

How to rank in ChatGPT and Google's AI.