Free guide / Facebook lead ads

Facebook lead ads: the instant form setup.

Stop sending your ad leads to your website. Every extra tap and every slow page loses people. Facebook lead ads keep them inside Facebook and Instagram with a Meta Instant Form. Here are the settings and where to find each one in Meta Ads Manager.

Setting 1Instant forms, not your website

The campaign's goal is Leads, and leads come in through an instant form. Where: In Ads Manager, create the campaign with the Leads objective. In the ad set, set Conversion location to Instant forms. The form opens inside Facebook and Instagram, so nobody has to load your website.
The form fills in their name and phone for them. Where: In the ad, open the instant form, then Questions. Use the contact fields (full name, phone number). They come prefilled from the person's profile, so sending it takes a tap.

Setting 2Rich creative inside the form

The form uses rich creative, with your photos and details. Where: In the instant form editor, set Form type to Rich creative. Then add your real photos and the details people want to know before they reach out. They read it without ever leaving the app.

Setting 3Every lead tracked

Every form lead and every call can be traced back to the ad that brought it. How to check: Pick a lead from last week. Can you see which ad it came from? Do the same for a phone call. If you can't answer both, your tracking isn't set up, and you can't tell which ads are paying for themselves.

ThenRun Google too

You run Google Search ads next to Facebook. Why: Leads from Google are searching right now and comparing prices and competitors. Leads from Facebook see you before they even know what they want, so when it's time to buy, you're already on their mind. Facebook fills your list. Google gives you people ready to act.

FAQFacebook lead ads

What are Facebook lead ads?

Ads with a form built in. Someone taps the ad, a form opens inside Facebook or Instagram with their name and phone already filled in, and they send it without loading your website. Meta calls that form an Instant Form.

How do I set up a Facebook lead ad?

In Meta Ads Manager, create a campaign with the Leads objective. In the ad set, set Conversion location to Instant forms. Then build the form in the ad: contact fields that fill in from the person's profile, and rich creative with your photos and details.

Are Facebook leads cheaper than Google leads?

On one client campaign, Facebook lead form leads cost $3.82 each and Google leads cost $31.01, about eight times more. That's one campaign, not a promise. Google leads are searching right now, so I still run both.

Do housing or job ads need a special ad category?

Yes. If your ads are about housing, jobs, credit or other financial products, Meta requires you to choose that special ad category when you create the campaign. Apartments count as housing.

Rather hand it off?

I set these up for businesses.

If you'd rather I build and run it for you, book a call and tell me what you're working on.

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