Service / 03 — Paid Ads

Ads that pay you back.

Most local businesses get pitched "ads" by people who can't define ROAS. I run Meta and Google campaigns built around the only thing that matters: leads, calls, and customers walking through your door, for less than they cost.

Book a call → OR — SEE THE WORK ↓
Meta Ads Manager — Landon $3.82 cost per Meta lead

01 — The Problem

Most ad spend is set on fire by people who don't know better.

→ Boosted Posts

The Instagram "boost" button is how local businesses lose $300 a month for nothing. It is not advertising, it's expensive impressions.

→ Agencies Without Skin

You're paying a percentage of spend to people who report on impressions because they can't deliver leads.

→ The Wrong Creative

Even good targeting dies on bad creative. Most "ads" are repurposed brochure copy. I start with the creative.

02 — Recent Campaigns

Real campaigns, real CPLs.

The Landon Apartments — leasing campaign creative

The Landon Apartments / Phoenix, AZ

Leasing system rebuild — ads + web + attribution.

Meta CPL $3.82  ·  Google CPL $31.01
Website rebuilt  ·  CallRail attribution

View case study
Valley Tree Care — climber on the job

Valley Tree Care / Phoenix, AZ

Recruiting bottleneck, broken — Meta lead-form ads.

Climber CPL $3.56  ·  1,452 applicants  ·  5 roles
Avg CPL $4.17 across all campaigns

View case study

03 — The Plan

Three steps to ads that earn.

01

Audit & offer

I look at what you've spent, what worked, what didn't, and sharpen the offer before touching a single dollar.

02

Build & test

Creative shot in-house, copy that converts, structured tests on audience and offer. Real spend, real signal.

03

Scale what works

Kill the losers fast. Pour spend into the winners. Iterate on creative monthly so the account doesn't fatigue.

04 — Pricing

Flat management fee. No spend cuts.

I charge a flat monthly management fee, not a percentage of your ad spend. That means I have no incentive to inflate budgets, and you get a predictable cost. You pay your ad spend directly to Meta and Google. I bill for nothing but my work.

I typically recommend a minimum monthly ad budget of $750 to generate enough signal to optimize.

Get a quote →

Reply within 24 hours, weekdays.

05 — What's Included

In every retainer, by default.

  • Account audit & offer sharpening
  • Pixel & conversion tracking install
  • Ad creative (static + video) shot in-house
  • Copywriting for every variant
  • Audience & placement strategy
  • Ongoing A/B testing on creative and copy
  • Weekly optimization
  • Monthly performance report — in plain English

06 — FAQ

Common questions.

What's the minimum ad spend to make this worth it?
Roughly $750/month in ad spend. Below that, the algorithm doesn't have enough signal to optimize, and you'll burn through testing budget without learning much.
Do you guarantee results?
No, and you should be skeptical of anyone who does. What I guarantee: you will see leads come in, structured testing, transparent reporting, and killing underperforming campaigns instead of letting them quietly drain spend.
Who owns the ad account?
You do. I always work inside your Meta Business Manager and your Google Ads account. If we part ways, you keep every campaign, every audience, every dollar of historical data.
Can you write the landing page too?
Yes. Most campaigns die on a bad landing page. I can build a dedicated landing page as part of a Web Design engagement, or audit your existing one and recommend changes.
How long until we see results?
Immediately. Google Search ads can produce conversions within hours of launch; Meta lead-form ads start collecting leads within the first day. Full optimization continues over a 60-90 day arc.

07 — Ready?

Let's run ads that earn their keep.

Book a 30-minute call →

No pressure. No pitch deck. Just a conversation.