Service / 04 — Web Design
Websites that actually convert.
Most local-business websites are digital brochures, pretty, slow, and unable to close. I build sites that load fast, look like you mean it, and turn visitors into customers without making them think twice.
01 — Recent Sites
The Landon Apartments — leasing site rebuild.
Came in with a static brochure of a site. Rebuilt end-to-end with CRM and CallRail attribution wired in. Drag the handle to compare.
02 — The Problem
Your website is the only employee that works 24/7. Most are asleep.
→ Slow Sites Lose Money
Every second of load time costs you customers. The average local business site loads in 6+ seconds. I aim for under 2.
→ Pretty Doesn't Pay
Lots of design, no clear path. Visitors leave without doing the one thing you wanted them to do. I design for the action, then make it look good.
→ Templated & Forgettable
The Squarespace template that 40,000 other businesses use. Your site should look like it could only be yours.
03 — What I Build
From landing page to full site.
01
Marketing Sites
5-10 page sites for service businesses, apartments, yachts, real estate, brands. The whole story, designed to close.
02
Landing Pages
Single-page sites built for ad campaigns. One clear offer, one clear path, conversion-tracked end to end.
03
Brand & Identity
Logo, colors, type, voice. The pieces a website needs, or a full visual identity refresh.
04
Copywriting
StoryBrand-aware copy that's about your customer, not you. Headlines that earn the scroll.
05
SEO Foundations
Schema, sitemaps, meta, local listings. The boring stuff that makes Google take you seriously.
06
Hosting & Care
Optional monthly plan: hosting, updates, content swaps, monthly performance check. I keep it alive.
04 — The Plan
Three steps to a site that earns.
01
Story & structure
A working session to nail down the message, the hierarchy, the customer journey. Wireframes before pixels.
02
Design & build
Visual design, copy, photography, and clean handwritten code. Two rounds of revisions baked in.
03
Launch & measure
Deployed to fast hosting, tracking installed, baseline measured. I hand you the keys, not the homework.
05 — Pricing
Fixed project price. Optional care plan.
Every site is quoted as a fixed-price project, tied to scope, not hours. Most projects take ~2-6 weeks depending on scope. After launch, you can stay on a low monthly care plan or hand the site off entirely.
What you see in the proposal is what you pay. No "discovery phase" surprise invoices.
Reply within 24 hours, weekdays.
06 — What's Included
In every build, by default.
- Wireframes & sitemap before design
- Custom design — no themes, no templates
- StoryBrand-aware copywriting
- Mobile-first responsive build
- Speed-optimized (sub-2s on most pages)
- SEO foundations & structured data
- Open Graph & social sharing setup
- Analytics installed & verified
07 — FAQ
Common questions.
What platform do you build on?
Any major builder (Webflow, Squarespace, Wix, Shopify) or fully custom built from scratch, like this site you're on right now. For most marketing sites I lean toward clean static HTML/CSS/JS hosted on Netlify; e-commerce typically goes on Shopify.
Will I be able to update it myself?
For sites built on a builder (Webflow, Squarespace, Wix), yes. Every site ships with a written walk-through or a Loom showing how to swap photos, change copy, and add a new service. For custom-built sites, you'll need a care plan and I'll handle the updates for you.
Do you do logos and branding too?
Yes. Identity work is available as a standalone or bundled into a website project. I don't do logos in a vacuum, brand work is connected to how the brand actually shows up.
How long does a site take?
~2-6 weeks depending on scope, landing pages on the faster end, full marketing sites on the longer. Speed depends almost entirely on how fast you can review; the work won't be the bottleneck.
What happens after launch?
You own the site, the domain, the hosting, the analytics, everything. You can stay on a low-cost care plan for ongoing updates, or take it from there.
08 — Ready?
Let's build a site that actually closes.
Book a 30-minute call →No pressure. No pitch deck. Just a conversation.